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You are here: BikeSafe / Cookies policy

1. Information about your general internet use

Cookies provide information regarding the computer used by a visitor. We may use cookies where appropriate to gather information about your computer in order to assist us in improving our website. We may gather information about your general internet use by using the cookie. Where used, these cookies are downloaded to your computer and stored on the computer’s hard drive. Such information will not identify you personally; it is statistical data which does not identify any personal details whatsoever. Our advertisers may also use cookies, over which we have no control. Such cookies (if used) would be downloaded once you click on advertisements on our website. You can adjust the settings on your computer to decline any cookies if you wish. This can be done within the “settings” section of your computer.

2. About cookies

2.1    A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.
2.2    Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
2.3    Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.
2.4    Cookies can be used by web servers to identify and track users as they navigate different pages on a website and identify users returning to a website.

3. Our cookies

3.1    We use both session and persistent cookies on our website.
3.2    The names of the cookies that we use on our website, and the purposes for which they are used, may vary from time to time, but include the following:

(a)      to recognise a computer when a user visits the website;
(b)      to track users as they navigate the website;
(c)      to enable the use of a shopping cart on the website;
(d)      to improve the website’s usability;
(e)      to analyse the use of the website;
(f)      to administer the website;
(g)      to prevent fraud and improve the security of the website;
(h)      to personalise the website for each user; and
(i)       to target advertisements which may be of particular interest to specific users.

4. Analytics cookies

4.1    We use Google Analytics]to analyse the use of our website.
4.2    Our analytics service provider generates statistical and other information about website use by means of cookies.
4.3    The analytics cookies used by our website have the following names: _ga, _gat, __utma, __utmt, __utmb, __utmc, __utmz and __utmv.
4.4    The information generated relating to our website is used to create reports about the use of our website.
4.5    Our analytics service provider’s privacy policy is available at:

5. Third-party cookies

5.1    Our website also uses third party cookies.
5.2    We publish Google AdSense advertisements on our website. To determine your interests, Google will track your behaviour on our website and on other websites across the web using the DoubleClick cookie. This behaviour tracking allows Google to tailor the advertisements you see on other websites to reflect your interests (we do not publish interest-based advertisements on this website).] You can view, delete or add interest categories associated with your browser by visiting: You can also opt out of the AdSense partner network cookie using those settings or using the NAI’s (Network Advertising Initiative’s) multi-cookie opt-out mechanism at: However, these opt-out mechanisms themselves use cookies, and if you clear the cookies from your browser your opt-out will not be maintained. To ensure that an opt-out is maintained in respect of a particular browser, you may wish to consider using the Google browser plug-in available at:

6. Blocking cookies

6.1    Most browsers allow you to refuse to accept cookies; for example:

(a)      in Internet Explorer, you can block cookies using the cookie handling override settings available by clicking “Tools”, “Internet Options”, “Privacy” and then “Advanced”;
(b)      in Firefox you can block all cookies by clicking “Tools”, “Options”, “Privacy”, selecting “Use custom settings for history” from the drop-down menu, and unticking “Accept cookies from sites”; and
(c)      in Chrome, you can block all cookies by accessing the “Customise and control” menu, and clicking “Settings”, “Show advanced settings” and “Content settings”, and then selecting “Block sites from setting any data” under the “Cookies” heading.

6.2    Blocking all cookies will have a negative impact upon the usability of many websites.
6.3    If you block cookies, you will not be able to use all the features on our website and may have difficulty gaining access to your account and subscriptions.

7. Deleting cookies

7.1    You can delete cookies already stored on your computer; for example:

(a)      in Internet Explorer, you must manually delete cookie files (you can find instructions for doing so at;
(b)      in Firefox, you can delete cookies by clicking “Tools”, “Options” and “Privacy”, then selecting “Use custom settings for history” from the drop-down menu, clicking “Show Cookies”, and then clicking “Remove All Cookies”; and
(c)      in Chrome, you can delete all cookies by accessing the “Customise and control” menu, and clicking “Settings”, “Show advanced settings” and “Clear browsing data”, and then selecting “Cookies and other site and plug-in data” before clicking “Clear browsing data”.

7.2    Deleting cookies will have a negative impact on the usability of many websites, including this website.

9. Data protection registration

9.1    We are registered as a data controller with the UK Information Commissioner’s Office.
9.2    Our data protection registration number is ZA255569. [read more]

10. Our details

10.1    This website is owned by BikeSafe.
10.2    The BikeSafe national coordination body is responsible for ensuring that BikeSafe contracted agents appropriately manage and administer this website.
10.3    Our contact details are available via our contact page.
10.4    Details of our Data Controller are available here.

11. Updates and further information

Cookies policy last updated: 17th March 2019.

Should you have any questions in relation to the above cookies policy, please contact us.