Warwickshire campaign urges drivers to take one extra look for motorcyclists

Although motorcyclists make up less than 3% of vehicles on the UK’s roads, they represent more than 20% of those killed on our roads. So we carried out a deep dive into our data that revealed our 46 to 65-year-old leisure riders on high powered 500cc and above bikes are particularly at risk in Warwickshire.

Whilst drivers or riders ‘failing to judge the other person’s path or speed’ and ‘failing to look properly’ especially at junctions can be a major cause of collisions involving motorcyclists, ‘loss of control’ and ‘poor turn or manoeuvre’ also featured in collisions involving the more powerful motorbikes 500cc over a five-year period between 2019-2023.

To help improve the safety of motorcyclists on our roads we have launched a new campaign encouraging drivers to look at least twice for motorcyclists especially at junctions where we know most collisions occur. We are also encouraging bikers to upskill through initiatives such as BikeSafe.